CONSISTENCY IS THE KEY TO SUCCES WITH LORRAINE DALLMEIER OF FORMULA BOTANICA

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Lorraine Dallmeier Podcast Interview Formula Botanica

With consistency you’re visible, and with visibility potential customers know you exist.

In this episode of the Power Women in Green podcast I interview Lorraine Dallmeier. Lorraine is the director of Formula Botanica. Formula Botanica offers online courses on natural skincare formulating.

Formula Botanica wouldn’t be where it is today if Lorraine hadn’t been consistent, which led to visibility.

Are you consistent in your business?

If your answer is: not enough, then listen to the episode.

Curious about Formula Botanica?
Take this FREE training to see if the program is right for you.
Available from October 2nd through October 17th, 2017.

What we’ve learned

Ep4LorraineDallmeierImageSummary-300x154 CONSISTENCY IS THE KEY TO SUCCES WITH LORRAINE DALLMEIER OF FORMULA BOTANICA

  1. Formulate your own lip balm with Formula Botanica.
  2. Formula Botanica teaches you to formulate your own natural skincare. Ready to start your business? Take the free training to see if natural skincare formulating is right for you.
  3. Organic skincare formulating is about embracing the positivity of plants and the benefits that botanicals can bring to our skin and hair
  4. Formula Botanica’s International Organic Skin Care Entrepreneur Program is open for enrollment from October 11th through October 17th. Enroll by clicking here.
  5. Get a smart phone. You can do much more with this little device. Especially if you’re juggling entrepreneurship and being a mother.
  6. Visibility. If you’re consistent you’re visible, if you’re visible, the potential customers know you exist. If they know you exist and the time is right; they’ll buy from you and not from competitors.
  7. Those obstacles on your way may seem like mountains. The trolls, hackers, etc. In actuality you can overcome them, and when you do: you’re stronger and better than before.

The Episode’s Takeaways

Want to start your own skincare business? Formula Botanica is your first stop. You can learn formulating from the beginner to advanced level. The Formula Botanica team is there to support you along the way.   
 
Lorraine juggled being a mother, buying and growing Formula Botanica. There is a lot that you can do as a mother, but being a mother is the most important job.
 
Get a smart phone. You can do so much with these devices that allow you to sneak in work-time here and there.
 
Be consistent. Businesses start with passion and excitement only to stop after a few months. That’s such a waste.
 
Be resourceful. You can figure everything out: ask people who do know and research. 
 
If you appeal to everyone, you appeal to no-one. 
 
Formula Botanica dealt with hackers, scammers, etc. It didn’t take them down, it made them stronger. That’s the mindset you need as an entrepreneur. 
 
When you employ others always make sure they’re better than you at that. This will help your business to grow. 
 
Formula Botanica blogs four times per month, Lorraine sends a newsletter out every week, they’re on social media every single day.
 
Lorraine’s plans for Formula Botanica in three years is to have 10,000 students. Behind the scenes there’s a massive marketing team working on realizing these goals. 
 
Email marketing is the best way to talk to (potential) customers. It is one of the most important marketing tools that Formula Botanica uses. 
 
One of the best strategies to get students is to give them free courses and things. If they don’t buy immediately, they’ll remember Formula Botanica, and when the time is right they’ll enroll. 

Curious about Formula Botanica?

Take this FREE training to see if the program is right for you.
Available from October 2nd through October 17th, 2017.

Follow Formula Botanica on social media:

1 COMMENT

  1. Thank you Ellen and Lorraine, I really liked the podcast. I follow Lorraine for 3 years now and am enrolled for 2 in Formula Botanica.

    Every green entrepreneur needs a powerwoman to look up to and get inspired by. Lorraine in one of my rolemodels 🙂

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