By Antje Verluen It's time to get accustomed with the different ways how greenwashing is done. After reading about greenwashing in our previous blog post, you might want to see some examples of brands that are guilty of greenwashing their products....
Natural beauty has been a big beauty trend for several years, but until comparatively recently, the brands and products used to achieve the runway looks have mostly been less-than-natural in their chemical composition. But now a whole new host...
Written by Dr. Elizabeth Trattner Taking a step towards Green Beauty Years ago, green beauty products without synthetic chemicals were deemed less than glamorous and not highly sought after, other than by die-hard health fanatics. Aside from health food stores and...
Confidently Beautiful with a Heart This seems to be a phrase everyone has been using when describing a good role model for younger girls. It all started with a winning answer from a beauty pageant candidate. And since then, it...
Written by Antje Verluen Aluminum Chlorohydrate shunned Over the last few years we have seen an increasing amount of scientific research and alarming news articles about the effects of deodorants. The stuff we’ve been using since the Romanticism (oh, Romanticism) has...
Written by Lucy Whitehouse +, 15-Aug-2017 With skin care that works with the body’s natural microbiome now firmly established as a hot emerging topic for the industry, in-cosmetics has announced that biobeauty will be the major theme of its Formulation Summit...
Being inspired by this NYTimes article, I thought: I need to do that. Yes, I’m somewhat of a conscious consumer but I have my moments of unconsciousness and the occasional plastic straw suddenly being hugged by my lips. We’re...
Microbeads could be in your body wash. But they’re probably all around you. What are microbeads? Tiny plastic particles that are max. 1 mm circumference that are used in certain cosmetics products such as toothpastes and face and body washes. They’re...
Natural and organic skincare is sometimes considered less durable than chemical skincare, but even though chemically-infused skincare might last a bit longer, it’s full of the kind of poisonous materials you really don’t want to be putting on your...
By Deanna Utroske The wellness and natural trends are getting more nuanced. As a result, both brands and consumers can be more selective about such products. And, it’s in this market climate that there is space for systems of practice...

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